Normally speaking, we all know what successful investing looks like. We can measure its success according to financial rate of return, value created, or even “impact” metrics referring to a social good. But what about those things we cannot measure? To accommodate these, we have coined the term “Yin investor” or “Yinvestor.”
A Yinvestor is not just a woman doing the kind of investing that men have traditionally done. It is someone, often but not necessarily a woman, who is part of shifting the whole investment paradigm to embody more traditionally feminine or Yin values which align with the natural rhythms and cycles of nature.
