Elephant and the Rider

This is a Resource page among those that might help influence people, their opinions and their behavior.

• The rider represents the rational thinker, the analytical planner, the evidence-based decision-maker.
• The elephant, on the other hand, is an emotional player, full of energy, sympathy and loyalty, who stays put, backs away, or rears up based on feelings and instincts.
• The elephant is often on automatic pilot.

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• Google: The Elephant and the Driver