Elephant and the Rider
Jump to navigation
Jump to search
This is a Resource page among those that might help influence people, their opinions and their behavior.
- The rider represents the rational thinker, the analytical planner, the evidence-based decision-maker.
- The elephant, on the other hand, is an emotional player, full of energy, sympathy and loyalty, who stays put, backs away, or rears up based on feelings and instincts.
- The elephant is often on automatic pilot.