Nancy Tilbury
Nancy Tilbury is an accomplished artist, executive creative director, and innovator renowned for her impactful work blending emotion and technology. With a portfolio spanning across industries such as music, tech, fashion, art, dance, screen, marketing, and advertising, her creations have garnered global recognition and commercial success. Her work focuses on what it means to be human in the hyper-age. She specialises in emotion and technology.
As co-founder of the award-winning fashion and technology lab studio XO, established in 2011 alongside Benjamin Males, Nancy has led groundbreaking projects for clients including Lady Gaga, Wayne McGregor CBE, MOMA, Philips, Nike, Dupont, and more. Notably, her collaboration with Lady Gaga and Intel resulted in a high-tech tribute to David Bowie, earning a Cannes Lion Gold Award and generating over $6M in commercial marketing for Intel.
With a background in academia, Nancy has held roles as a Reader and Course Director, contributing to both academic teaching and industry research. Her expertise extends to consultancy, where she develops innovative technologies, services, and systems aligned with human emotion and engagement.
Nancy's pioneering work includes collaborations with The MIT Media Lab’s Affective Computing Group, leading to the development of the world's first human emotion tracking wearable sensor. Additionally, her partnership with Saatchi & Saatchi on the ‘Feel the Reel’ experience showcased her ability to measure emotional data and create personalized holographic digital artwork. Published extensively, Nancy's work continues to push boundaries at the intersection of art, technology, and human experience.