HR!Day649 - The Art of the Brand - Yamilca Rodriguez
- --- Humanity Rising Day 649 - Thursday March 9, 2023 (GoTo Bottom)
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The Brand Therapist introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand, and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as:
- How can you deliver your story with a strong magnetic presence?
- What do your clients need and want?
- What goes into the science of personal branding?
- As humans, we are built to connect with people.
- When a brand takes on an archetype, people connect with it.
- Leveraging archetypes will help you gain a loyal following almost effortlessly.
Yamilca Rodriguez, a native of Caracas, Venezuela, moved to San Diego, California, with her family at age eight and split her time between the United States and her native country growing up. She earned a Bachelor of Science in Industrial Design from the University of Cincinnati College of Design, Architecture, Art, and Planning and a Master of Business Administration from Thomas More University. She’s been a guest professor at Philadelphia University Strategic Design MBA, an adjunct professor at the University of Louisville MBA program in Design Thinking and worked at Procter & Gamble Co. for two decades.
Co-convener:
Jim Garrison, President, Ubiquity University
73 Participants
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